Background
Winning support for ones organisation through the media is a core component of public relations. The advent of the internet has enhanced dramatically communication between an organisation and its target publics.
Website, as one of the tools of internet must be diligently worked on anticipating that any information put there is a reflection of one’s organisation policy.
Basically, web site and its associated links include basic company’s information such as history and background, product information, executive speeches, and news release files. However, these must be updated regularly.
Critiques of Lagos State Government Web Site
Structure - Layout: (banner, colour, balance, contrast, white space, aesthetics)
Opening the website of Lagos State Government, one is confronted with coloured flipping banners of the various parts of the city. This gives an impression of an inviting site. The use of colour is moderate but it is heavier at the top than at the bottom. This creates the impression that the important information is at the top meanwhile there are equally vital information at the bottom.
On balancing, there are extreme use weighty elements like flipping banner, Governor’s photograph, Lagos crest e.t.c which make the site lopsided. Similarly, breathing and white spaces dominate the site thereby making it not closely knit and scanty. It lacks much of coherent layout.
Aesthetically, there is not so much blend of fonts, sizes, cases (upper cases and lower cases). The site is not crowded or boring. It appeals to the eyes.
Contents
The creation of link elements (Governors Office, Deputy Governor, Ministries e.t.c) directly below the banner could have as well enhanced the page if they are put elsewhere particularly vertically on the right side stretching downward to the bottom.
Opening the page, the first thing that you see gives one the idea instantly of what the page is all about. The content is not blurry, even though it does not appear like a perfect site, the contents are presented in clear and logical order from left top screen to the bottom right. This does not in any way mean that the current format of the website warrant no improvement.
In conclusion the site has a distinct, easily recognisable purpose i.e educating users, providing news, corporate image branding, supporting existing publics, policy promotion, e-transaction e.t.c. These purposes are reinforced it this site and its links.
But one major drawback of this site is that it was updated last in 2009. For a Government that prides itself as model to other states of the federation and services over 18 million people, its site must be constantly updated and its feedback mechanism made more responsive
















































































